A major HVAC, plumbing, and waterworks distributor launched a performance-based group incentive travel program to boost sales and reduce price sensitivity. Over 200 top customers were given sales goals tied to prior-year performance, with a trip to Riviera Maya, Mexico as the reward. The initiative included premium mailings, sales tracking, and MDF support. It generated \$7.5 million in incremental sales growth—an 80% year-over-year improvement—and \$2.6 million in participant sales increase, with 31.6% meeting their targets. The trip cost under 15% of the incremental profit, proving the program’s strong ROI.

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