A global HVAC manufacturer revamped its outdated rewards program by launching an automated points system to boost engagement and streamline participation. The manual tracking process had discouraged users, so the new platform automatically awarded points and was supported by targeted email campaigns and clear communication. This modernized approach led to a 43% sign-up rate, 90% of users indicating likelihood to buy online, and a 200% increase in revenue from active customers. The overhaul aligned with digital expectations and significantly improved customer experience and sales outcomes.

Join for free to read