Cold calling remains a vital sales strategy, with key practices to maximize its effectiveness. Start by embracing the interruption, acknowledging you're catching prospects in the middle of something, and using the first 30 seconds to stand out. Active listening is crucial—engage with gatekeepers and prospects, ask open-ended questions, and gather information. Pitch only relevant products, discover pain points, and understand the prospect's buying process. Always close with specific dates and times, nurture leads, and use other platforms like email and LinkedIn to connect with key decision-makers.

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