ATYPICAL, INCONSISTENT SALES In the physical security industry, there isn’t a typical sales cycle. It requires both a constant outbound targeting process and a long-term nurture process. NJB Protection partnered with Abstrakt in September 2022 for our Outbound SDR lead generation process. HOMING IN ON THE TARGET MARKET Abstrakt’s Outbound SDR team, with direction from NJB Protection, emphasized specific facility types and key-decision making titles as perfect targets. Through Abstrakt’s Outbound SDR, we set face-to- face meetings between key decision-makers and NJB Protection. A SAFE AND SECURE FACILITY After only three months with Outbound SDR, NJB Protection was able to conduct over nine qualified business meetings with potential customers, including a large Senior Living Fa

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