White Paper
25 Cold Calling Scripts, Tips, and Best Practices
Cold calling is most effective when calls are made between 4:00-6:00 p.m. on Wednesdays and Thursdays, while the worst time is Monday mornings. Effective cold calls require listening attentively, as 95% of customers feel sales reps talk too much. Personalized approaches, such as mentioning mutual connections or recent achievements, significantly boost success. Using CRM tools to track follow-ups is essential for managing reminders and maintaining context. Scripts help navigate rejections, follow-ups, and referrals, ensuring you stay organized and persistent in your efforts【123†source】.