Cloudera helps telecoms like SFR and Telkomsel reduce customer churn by enabling unified, real-time data insights through its Enterprise Data Hub. Traditional data silos limit predictive analytics, but Cloudera’s platform integrates structured and unstructured data, supporting customer 360 profiling with tools like Spark, Kafka, and Hive. These capabilities drive dynamic micro-segmentation and machine learning to predict churn and personalize engagement. SFR and Telkomsel use Cloudera to offload ETL, extend data warehouse life, and enable self-service insights, improving efficiency, customer experience, and decision-making.

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