CUSTOMER SUCCESS STORY REDUCING CHURN WITH AN ENTERPRISE CUSTOMER VIEW 5 4 . 5 M S u b s c r i b e r s Industry Location “The visibility we’ve gained helps us deploy our resources more strategically.” Yessie Yosetya, Chief Technology Oicer, XL Axiata Telecommunications _ Headquarters: South Jakarta, Indonesia _ PT XL Axiata Tbk. (XL) is one of the leading mobile service providers in Indonesia, with nearly 55 million subscribers. The company oers a range of data, voice, SMS, and other digital services to both retail customers and businesses across Indonesia. Challenge “In the Indonesian telecommunications market, the customer churn rate is nearly 20 percent,” said Yessie Yosetya, CTO at XL Axiata. “People are basically using SIM cards just like data cards. They just throw away their SIM

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