Demandbase’s ebook, "Align or Die," emphasizes the critical importance of sales and marketing alignment for mastering account-based go-to-market (GTM) strategies. It outlines how organizations can initiate alignment by establishing shared goals, roles, and metrics, and highlights leadership’s vital role in driving collaboration across teams. Demandbase provides actionable guidance to help businesses overcome common challenges, foster unified strategies, and maximize the effectiveness of account-based GTM efforts, ultimately enhancing revenue growth and customer engagement in competitive markets.

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