Account-based strategies in Europe: What’s the status quo, and who’s leading the charge?
Account-based strategies in Europe: What’s the status quo, and who’s leading the charge?
20 PagesThis report examines the maturity of account-based marketing (ABM) strategies across regions in Europe, focusing on Germany, the UK, and Benelux. It explores cultural differences, the integration of sales and marketing, and how account-based strategies are evolving post-COVID-19.
