A major U.S. foodservice distributor with a sellers-first culture faced challenges as its sales reps struggled with sourcing opportunities using a cumbersome, backward-looking business intelligence tool. This tool required extensive administrative effort to identify pricing opportunities, limiting sales effectiveness. By implementing Zilliant’s pricing and sales optimization platform, the distributor empowered its direct sales reps with real-time, actionable insights and automated price guidance. This transformation streamlined workflows, improved pricing accuracy, and ultimately drove a $20 million revenue increase by enabling reps to focus on high-value customer interactions and smarter selling decisions.

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