Zendesk - CubanEight Background Zendesk is the world’s leading cloud software for customer service providing ‘ beautifully simple’ customer service to more than 52,000 companies in 150 countries and over 300 million people. Brief to CubanEight To position Zendesk as a company that understands its customers’ needs and challenges when it comes to customer service in an omnichannel world and raise awareness to certain vertical sectors. Tactics/Activity Media briefings, explaining the Zendesk story up to and through the one of the most successful tech IPOs in 2014 Data-driven stories via its Benchmark reports Thought-leadership and opinion articles Awards Campaign outcomes To date, the campaign has generated coverage across Tier 1 media including: BBC CityAM StrategyEye TechCrunch CBR Manageme

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