Clearswift - CubanEight Background Clearswift is a global software security company, headquartered in Theale, Berkshire. Clearswift offer content-aware, policy based solutions to organisations that enable them to manage and maintain no- compromise data, email and web security across all gateways and all directions. Brief to CubanEight To position Clearswift as a company that understands its customers’ global needs and is leading the debate about how businesses can take advantage of the collaborative and Web 2.0 tools in a safe and secure way. Campaign strategy The key objective for the PR campaign was to raise awareness of Clearswift as a leader in its field, and firmly position the company as taking a more positive stance in helping companies with their web and email security. In addition

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