Wandera - CubanEight Background Wandera is the first mobile data gateway – set up by Eldar & Roy Tuvey, who had previously set up and run Scansafe before selling it to Cisco. Wandera sits between employees work phones and the mobile internet, allowing business to manage how their staff are using mobile data. In 2014, Wandera launched Wandera Secure, allowing business to not only extend their data plans, but also ensure a safe mobile environment for staff, and the business. Brief to CubanEight Our PR objectives were to: Support sales and generate new leads Build awareness of Wandera Educate target market regarding Wandera’s offering Strategy Our approach combined building a strong launch story consisting of consumer research on mobile security and Wandera’s findings around vulnerable apps w

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