Renaissance Learning - CubanEight Background Renaissance Learning is a global educational software company working with over 2,500 UK primary and secondary schools. One of the company’s key products is Accelerated Reader which helps schools develop better and more tailored approaches to teaching literacy and reading based on assessing each child’s ‘reading age’. This ensures better engagement from children, while making sure their reading ability is gradually stretched and challenged to enable them to develop. Brief to CubanEight Renaissance Learning tasked CubanEight with raising and maintaining its profile across key audiences – teachers, parents and education industry influencers. In addition, Renaissance Learning wanted to convey specific key messages regarding the importance of childr

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