Yves Saint Laurent - Case Study The Introduction Founded in France in 1961, Yves Saint Laurent has grown to become one of the largest fashion houses in the world with yearly global revenue reaching almost $16 billion. YSL are renowned for popularising a number of fashion trends such as the beatnik look, safari jackets and even the women’s tuxedo way back in 1966. The fashion house have a number of their own stores across the globe and are also a prominent brand presented in a number of up scale department stores. The Requirements Workwear Express were approached by L ’Oreal, who own the licensing rights to Yves Saint Laurent cosmetic products, to produce a range of printed t-shirts to help promote the new “Mascara Volume Effect Faux Cils Baby Doll” cosmetic range. These were to be worn by

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