Yves Rocher, a European cosmetics brand, boosted online sales by leveraging SALESmanago’s personalized email automation and dynamic website content. By segmenting leads based on behavior and transaction history, the brand enhanced customer engagement and recovery, particularly through dynamic 1-to-1 emails and abandoned cart reminders. Birthday email campaigns saw a 200% higher efficacy than mass emails. Additionally, dynamic banners led to a 30% conversion rate for new users. The brand saw a 1200% growth in email efficiency, a 50% increase in email open rates, and a 15% rise in click-through rates. Future plans include expanding practices to other regions.

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