Customer StorySituation Meet Yves R ocher Grounded on the virtues of sustainability and social awareness since its inception in 1 959, global beauty brand Yves R ocher remains innovative to its commitments towards the planet and skin. Echoing its mission ? ?T o give back to Nature what it offers us, day after day, for each woman? s Beauty? ? the brand epitomises its commitment by only using natural ingredients in their products and sourcing for the best and eco-friendly elements. The Challenge With innovation a part of their brand make-up, Yves R ocher embarked on an influencer marketing strategy. The brand wanted to recruit the best influencers to represent their brand. Before using Meltwater, searching for the influencers that were aligned with their branding among the m

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