Vobis, a leading Polish electronics retailer, implemented SALESmanago to address challenges like product diversity, brand loyalty, and omnichannel communication. Using AI-driven tools such as the Personal Shopping Inbox, dynamic recommendations, and segmentation, they enhanced personalization and automation. These efforts led to a 12,882% ROI, with over 15% of transactions backed by SALESmanago and 21% of those attributed to the Personal Shopping Inbox. Dynamic emails saw a 7.2% increase in opens and a 701% boost in clicks compared to mass emails. Additionally, contact growth reached 397% year-over-year. Future plans include a Customer Preference Center, loyalty program, and Google Ads remarketing.

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