Autocom, a leader in Mexico's automotive industry, leveraged SALESmanago to enhance customer engagement and boost sales. Using tools like automation rules, pop-ups, segmentation, and web push notifications, they tailored communications to match user interests. This approach increased open rates of automated messages by 340% and CTR by 330% compared to traditional campaigns, while web push notifications achieved a 598% higher CTR. The unsubscribe rate decreased due to personalization, and 89% of contacts opted in for marketing content. Future plans include adopting mobile marketing, dynamic segmentation, and A/B testing to refine and optimize communication strategies.

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