Semprefarmacia, a trusted online pharmacy, leveraged SALESmanago's marketing automation to enhance customer retention, build relationships, and maximize email marketing results. Solutions included two-step newsletter sign-up forms, AI-driven recommendation frames, advanced segmentation, and dynamic email workflows. After-visit emails and abandoned cart recovery campaigns utilized AI recommendations to boost engagement. Results showed a 329% increase in open rate and an 847% increase in CTR for dynamic emails compared to newsletters, with cart abandonment emails achieving a 380% higher open rate and a 1307% higher CTR. Future plans include educational campaigns, tailored offers, and win-back strategies.

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