YouTube decided to perform multivariate testing on their homepage, aiming to increasing the rate of account sign ups
YouTube decided to perform multivariate testing on their homepage, aiming to increasing the rate of account sign ups
9 PagesCASE STUDY A significant proportion of Y ouTube’ s users interact with the site without ever signing up for an account. Unhappy with this, Y ouTube decided to perform multivariate testing on the website’ s homepage, aiming to increasing the rate of account sign ups. T o design and develop this test Y ouTube approached VKI Studios - now Cardinal Path. YOUTUBE CASE STUDY YouTube’s traffic provided us with the opportunity to devise a massive multivariate test, containing over 1,000 variations. This experiment involved testing the graphical treatment of the signup call-to-actions (CTAs), along with different benefits which accompanied said CTAs. It was the largest Google Website Optimizer test ever performed. The test produced an outcome quickly, and managed to increase Y ouTube’s sign up
