CASE STUDY The Nevada Commission on Tourism (NCOT) promotes travel to the state of Nevada – encouraging visitors to venture beyond the iconic Las Vegas Strip. The NCOT partnered with Cardinal Path to develop an integrated digital media plan enhanced with web interaction data. With robust Google Analytics, accurate data collection and bidirectional CRM system integration, the NCOT now has precise behavioral insights and a nearly limitless way to serve TravelNevada.com users across multiple visits and touch points. NEVADA COMMISSION ON TOURISM USES BEHAVIORAL INSIGHTS TO DOUBLE CONVERSIONS 35% increase in Visitor Guide orders Top benefits 43% increase in travel partner referrals 68% increase in Visitor Guide downloads 73% increase in Visitor Guide views “Cardinal Path n

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