Rocky Mountaineer’s SEM Key To Digital Marketing Success
Rocky Mountaineer’s SEM Key To Digital Marketing Success
2 PagesCASE STUDY People from all over the world seek premium, nature-based excursions to create lifelong memories and Rocky Mountaineer’s luxury train journeys through the Canadian Rockies fits the bill. But how to help vacationers find Rocky Mountaineer in an Internet’s worth of holiday options was a challenge. With an eye toward increasing new bookings, Rocky Mountaineer contracted with Cardinal Path to bring efficiency and impact to their online marketing efforts. ROCKY MOUNTAINEER’S SEM KEY TO DIGITAL MARKETING SUCCESS Rocky Mountaineer needed a holistic review and game plan to increase guest bookings Challenges: As is the case with many marketers, Rocky Mountaineer knew that it needed expert help in their efforts to increase the revenue they generated through paid digital m
