CASE STUDY Safe Kids Worldwide initially started using Google AdWords and the Ad Grants program to help raise awareness, but internal marketing limitations and Google restrictions made it difficult for the organization to spend its initial $10,000 grant. Now, just 14 months after partnering with Cardinal Path, Safe Kids has drastically increased its Ad Grants budget and is effectively using the AdWords network to reach parents in more than 27 countries. SAFE KIDS WORLDWIDE USES GOOGLE AD GRANTS TO RAISE ITS GLOBAL PROFILE EXTRA$40,000 per month in Ad Grants Top benefits ‘’Cardinal Path helped us step back and get a clear picture of our goals in order to make the most of our digital strategy. This project was much more than an AdWords campaign. It truly shaped our oppor

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