Increasing a SaaS company's demo sign-ups by 50%
Increasing a SaaS company's demo sign-ups by 50%
4 PagesThis digital marketing case study explores how a B2B SaaS company increased demo sign-ups by 50% despite challenges arising from a recent acquisition. After expanding its product line from one to three options, the company faced brand confusion, as existing customers were unfamiliar with the new offerings. A new “products” page was developed, and baseline data was collected over a month. Recognizing the potential impact on conversion rates, the case study outlines strategies for optimizing the page and clarifying the product lineup to improve sign-ups and reduce confusion.
