YBS Group, which includes the Yorkshire Building Society, Chelsea Building Society and Accord Mortgages, is one of the United Kingdom’s largest building societies. Based in Bradford, England, it has 224 outlets, 4,100 employees, and serves more than 3 million members. YBS Group Success storyYBS Group sought a system that could help enhance its overall quality of marketing as well as improve audit results and decrease risk. Success story aprimo.com The Yorkshire Building Society relied on disjointed, manual processes to manage financial promotions campaigns across its various entities. The organization required its marketing staff to use “job bags” which included handwritten notes to track and approve campaign ideas and materials--which after a series of amendments, could tak

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