Case Study

AIG accelerates speed to market by taking productivity to the next level.

AIG accelerates speed to market by taking productivity to the next level.

Pages 4 Pages

SUCCESS STORY The American International Group (AIG) is a leading global insurance organization with operations in approximately 80 countries and jurisdictions. The company provides a wide range of property casualty insurance, life insurance, retirement solutions, and other financial services. AIG uses Aprimo to manage the entire content production lifecycle, from ideation to distribution, to deliver personalized customer experiences to market faster. AIG accelerates speed to market by taking productivity to the next level.Responsible for strategic planning and development for Marketing and Brand Management, Kim Adams, Vice President at AIG, leads an international award- winning team of account executives, creative, and production professionals focused on serving several

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