Wrigleyville Sports offers nearly every Chicago Cubs licensed item: from key chains to leather jackets, including authentic on-field jerseys, t-shirts, sweats, caps, teddy bears, bobble head dolls, posters, glassware, golf balls, photos, and much more! 1. Improve customer retention to foster loyalty. THE CHALLENGE WRIGLEYVILLE SPORTS REVAMPS LOYALTY PROGRAM TO INCREASE CUSTOMER RETENTION BY 5% S UC C E S S S T O R Y Wrigleyville Sports takes advantage of Zinrelo’s data-driven approach to revamp loyalty rewards program and increase customer retention.Zinrelo’s data team provided a thorough data analysis to Wrigleyville and offered recommendations to make customers happier and increase loyalty. An important insight was that the third purchase was the inflexion point beyond which custom

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