A good loyalty rewards program must reflect the interaction paradigm of today’s shoppers. Modern consumers don’t just buy from businesses - they also share their opinions on Facebook, tweet about their experiences, share pictures on Instagram, write reviews, ask/answer questions, recommend products to their friends and more. A modern day loyalty rewards program should enable you to reward users for not just for purchases, but for all-round, 360 degree engagement. This document assumes that you have already decided to implement a loyalty rewards program and provides guidance on all aspects including how to name it, which activities should be rewarded, how many points to allocate for a given activity.

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