Case Study

Woolrich “hunts” for Lost Customers with Email Change of Address

Woolrich “hunts” for Lost Customers with Email Change of Address

Pages 3 Pages

Copyright 2014 © FreshAddress.com WOOLRICH “HUNTS” FOR LOST CUSTOMERS WITH EMAIL CHANGE OF ADDRESS After several years of ongoing email marketing programs, Woolrich, Inc. had a growing number of invalid and inactive email addresses in its database. With its customers constantly changing their email addresses, Woolrich was finding it difficult to stay connected with its loyal base thro

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