Case Study
How Do You Spell “Success?” - Successories Spells It “B2B Email Append”
Copyright 2014 © FreshAddress.com HOW DO YOU SPELL “SUCCESS?” SUCCESSORIES SPELLS IT “B2B EMAIL APPEND” Successories.com, a maker of specialty products and services with a focus on motivation and inspiration, is a 25 year leader in the business recognition industry. Although Successories had a large and deep B2B customer file, its database contained very few email addresses. Looking to reconnect with former customers through the e-commerce channel, Successories realized it needed to enhance its file with email touch points. The new email addresses would be used not only for future promotional email campaigns but also to facilitate transaction confirmations and multi-channel marketing initiatives. Successories decided that a B2B Email Append,