Case Study
Comindware Improves Email Accuracy, Shortens ‘Path To Product’ With FreshAddress
COMINDWARE IMPROVES EMAIL ACCURACY, SHORTENS ‘PATH TO PRODUCT’ WITH FRESHADDRESS Comindware (www.Comindware.com) used FreshAddress services to reduce invalid email addresses and improve form-completion accuracy so that its sales team could connect more effectively with prospects. Email marketing is an important promotion tool for Comindware, Inc., a software company that delivers innovative business management solutions for enterprise, project and workflow management. Besides using email to send important product information and system notifications to clients and to deliver its company newsletter, Comindware uses a marketing automation system to send lead-nurturing messages to tens of thousands of potential clients who provided their email address