EMAIL DELIVERABILITY DECODED AN EXCLUSIVE GUIDE FOR MARKETERS www.spanglobalservices.cominfo@spanglobalservices.com www.spanglobalservices.com 877-755-0023 The Importance of Email Deliverability The Role Of ISP & ESP Email marketing is intricate and challenging; and one of its key driving factors is email delivery. As a marketer, your major goal is to ascertain 100% delivery for every email campaign you establish. But should that be your prime goal? The answer is NO! Your message can also reach the junk or spam folder. Once the email is there (Inbox), your next challenge is to ensure, your audience interacts with your email message/content. For a successful email campaign, just ensuring deliverability is not enough. Your recipient must click and open the message. If recipients do

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