Eldorado Doubles Down on Its Email Database
Eldorado Doubles Down on Its Email Database
4 PagesCopyright 2014 © FreshAddress.com _______________________________________________________ DON’T GAMBLE WITH YOUR CUSTOMER DATABASE NO EMAIL ADDRESSES TO BET ON With one consolidated database now in place, Eldorado’s Director of E- Commerce and Internet Marketing, Chad Hallert had a ready-made opportunity to segment and target relevant content to specific customers. But Chad’s E-Commerce team found they lacked e
