Pooja Sriram Head of Social Media, Clever Tap “Our journey with LinkedIn has changed the way that we look at content and how we represent ourselves as a brand online. • Establish brand awareness across key regions and unlock access to new audiences • Target the right, intended audience to create a pipeline of SQLs for the company • Leverage the LinkedIn algorithm to get maximum organic reach • Nurture leads and enable conversions from SQLs Challenge Solution Visit marketing.linkedin.com to get started with LinkedIn Marketing Solutions. • Clever Tap opted for a multi-product strategy leveraging LinkedIn ad formats like Sponsored Content and Dynamic Ads, InMails delivering content relevant as per market segmentation and customer lifecycle • Reached a larger pool

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