Visit marketing.linkedin.com to get started with LinkedIn Marketing Solutions. Challenges • To prove digital marketing impact on the business given long sales cycles that can stretch well beyond 12 months • To develop a more efficient way to drive high-quality leads for its industry-specific products within a handful of niche sectors while raising its brand profile Headquarters: Linköping, Sweden | No. of Employees: 1,001 – 5,000 | Industry: Computer Software Going full-funnel with account-based marketing on LinkedIn Solution • Introduced a lead scoring and attribution system • Launched an ABM strategy on LinkedIn, bringing its target account lists onto the platform and adopting an always-on approach for maximum resonance and budget efficiency. • Ran brand awareness camp

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