kibocommerce.com info@kibocommerce.com CASE STUDY WITH SOCIAL PROOF, A KIBO PERSONALIZATION FEATURE, TOOLSTATION SEES 30X ROI Travis Perkins Group-Owned Hardware Brand Uses Kibo Personalization to Improve Customer Experiences Across Channels, and Increase Engagement During Busy Sales Season SUMMARY Toolstation, one of Europe’s largest trade & DIY hardware brands, implemented an impressive array of new experiences across their digital channels in 2020. This strategy ultimately led to a surge in online search and conversion. Looking to build off this momentum in the new year, the Toolstation team, led by Conversion Manager Matt Bloska, tested social proof messaging to see if they could further increase conversion during a busy January sales season. To do so, they turned to

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