kibocommerce.com info@kibocommerce.com CASE STUDY HALL WINES CATERS TO DISCERNING BUYERS WITH SOCIAL PROOF Premium Wine Retailer Increases Add-to-Cart Rate by More Than 50% With Scarcity Marketing From Kibo Personalization INTRO HALL Wines, a Napa-based winery and online wine retailer, used Social Proof, a component of Kibo Personalization, to test the delivery of targeted messaging to their customers and wine club members. With Social Proof, HALL Wines alerted shoppers to in-demand wines and wines that were about to sell out, resulting in a sense of urgency that increased engagement. The team also combined Social Proof with Dynamic Testing, another Kibo Personalization component, to learn more about which messages worked best across their different sites. “With Social

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