REGATTA’S AGILE TEAM USED KIBO PERSONALIZATION TO INCREASE RPS BY 7.5% AND AO
REGATTA’S AGILE TEAM USED KIBO PERSONALIZATION TO INCREASE RPS BY 7.5% AND AO
4 Pageskibocommerce.com info@kibocommerce.com CASE STUDY REGATTA’S AGILE TEAM USED KIBO PERSONALIZATION TO INCREASE RPS BY 7.5% AND AOV BY 4% The Outdoor Retailer Uses Category-Driven Product Recommendations and Dynamic Testing to Boost KPIs & Roll Out Experiences to Sister Sites INTRODUCTION Regatta is a family-owned company that sells year-round active apparel for men, women and children across the United Kingdom and Europe. They’ve been attending to adventure-minded consumers with a personal touch since 1981. To replicate their attentiveness to customer needs online, Regatta chose Kibo Personalization for its easy-to-use platform that would allow the retailer’s lean team to quickly test and deploy personalized customer experiences. As part of the program, the retailer implemen
