Case Study

TRAVELODGE DRIVES15X ROI WITH SERVER-SIDE TESTING

TRAVELODGE DRIVES15X ROI WITH SERVER-SIDE TESTING

kibocommerce.com info@kibocommerce.com CASE STUDY When British hotel brand Travelodge switched to Kibo Personalization, powered by Monetate and Certona, they were able to implement new tests six times faster and at significantly lower costs. Learn how server-side testing helped the brand multiply their ROI. TRAVELODGE DRIVES 15X ROI WITH SERVER-SIDE TESTING SEEKING THE RIGHT SOLUTION Travelodge is one of the largest independent hotel brands in the United Kingdom, offering best value accommodations for travelers across the UK, Ireland, and Spain. The Travelodge website receives one million hits per day, and the bulk of bookings come through web and mobile—making the brand’s online customer experience an essential component of their business strategy. Travelodge also serves a ve

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