NYX Professional Makeup Increases Transactions and Decreases Bounce Rate Using Social Proof Messaging The Proof Behind ‘Social Proof’ Case Study Social Proof Social proof messaging intrigues users and pulls them down the purchase funnel: Though the brand NYX Professional Makeup is rooted in ancient mythology - the name comes from the eponymous Greek goddess of the night - its marketing strategy is anything but old- fashioned. Founded in 1999 and headquartered in Los Angeles, NYX Professional Makeup (owned by the L’Oréal Group) is today present in 70 countries around the world. 43% Increase in click-through rate 2x Increase in transaction rate -38% Reduction in bounce rateTheir rapid expansion, especially in North America, is due in large part to their savvy digital practi

Join for free to read