Winparts: Live Chat Increases Conversion Rate to 15%. xCM.com Customer Story Winparts. Winparts. Great Quality Products at a Fair Price With Reliable Service. Founded In Packages per Day In Winneweer Car Parts Webshop Since Employees Active Countries Service Agents 35 7 2005 110 >640.000 2500 1986 NLCM.com Customer Story Winparts. Personal Customer Contact. Winparts was the first to sell car parts on a large scale online. This gave them a head start, which one can only maintain by actively and properly maintaining customer contact. Customer service was at that time primarily accessible over the phone: Winparts saw this as the most personal form of contact. Customers asked for transparency, efficiency, and good reachability. In order to adapt, Winparts added live chat with the

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