CASE STUDY Winning Back Inactive Customers with B2B eCommerce How one brand encouraged dormant customers to start placing orders again with Handshake Direct.For more than ten years, Childsmart has been manufacturing and distributing a wide range of children’s products to nearly a thousand major retailers and independent boutiques across Australia and New Zealand, working with global brands like Brio and Crocodile Creek. Over a year ago, Childsmart began arming their sales reps with Handshake’s mobile order writing application, resulting in a 20% increase in average order value and greater overall eciency in their order management process. Recently, Childsmart decided to add Handshake Direct, a B2B eCommerce platform that allows customers to place orders online 24/7, to their e

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