CASE STUDY Product Discoverability: Why B2B eCommerce Helps You Sell More How leading eyewear distributor Walman Optical used B2B Commerce technology to drive increased product discoverability and larger orders.For any B2B sales leader in manufacturing and distribution, getting products in front of buyers and ensuring an optimal product mix is a necessary, but challenging, part of the sales strategy. And for manufacturers and distributors that have not yet shifted to digital B2B selling, product discoverability is particularly dicult. Sales reps have to make the most of finite time in customer appointments and, without access to a digital catalog, must make tough choices when determining products to showcase. Product samples, for instance, must be able to fit in their bags or th

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