Wickes adds £10m profit by optimizing media plan
Wickes adds £10m profit by optimizing media plan
1 Pagesebiquity.com @ebiquityglobal blog.ebiquity.com Contact us How we enabled GREATER BRAND AND BUSINESS PERFORMANCE Marketing ROI & Effectiveness Wickes adds £10m profit by optimizing media plan £10m profit added to business by optimizing media planning Sustained 10% increase in ROI year-on-year Increased agency transparency and client empowerment Client objectives In common with many retailers – particularly private label retailers which re
