Leading global toy brand improves media value across the world – including markets with no comparative spend pool

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ebiquity.com @ebiquityglobal blog.ebiquity.com Contact us How we enabled GREATER BRAND AND BUSINESS PERFORMANCE Media Auditing & Benchmarking – PEERA Leading global toy brand improves media value across the world – including markets with no comparative spend pool €6m overall value gain in Rack audit markets Cost per GRP down, wastage dramatically reduced Long frequency tails trimmed, affinity improved 83% of media value scores improv

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Leading global toy brand improves media value across the world – including markets with no comparative spend pool

Leading global toy brand improves media value across the world – including markets with no comparative spend pool

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