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ValueTrack methodology enables FMCG giant to validate new agencies’ contracted media savings approaching €100m

ValueTrack methodology enables FMCG giant to validate new agencies’ contracted media savings approaching €100m

Ebiquity
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ebiquity.com @ebiquityglobal blog.ebiquity.com Contact us How we enabled GREATER BRAND AND BUSINESS PERFORMANCE Cost Savings & Guarantee Tracking – ValueTrack analysis of performance guarantees Value T rack methodology enables FMCG giant to validate new agencies’ contracted media savings approaching €100m Common methodology across 40+ markets ensures consistency Hotspots for remedial action identified ROI from Ebiquity’s ValueTrack met

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