Independent savings validation for an automotive client identified an US$18m overclaim by its media agency
Independent savings validation for an automotive client identified an US$18m overclaim by its media agency
1 Pagesebiquity.com @ebiquityglobal blog.ebiquity.com Contact us How we enabled GREATER BRAND AND BUSINESS PERFORMANCE Cost Savings & Guarantee Tracking – ValueTrack Independent savings validation for an automotive client identified an US$18m overclaim by its media agency Agency Productivity team’s savings were checked Accuracy, methodology, and inflation errors identified Recommendations agreed and implemented by media agency Client objectives
