How identifying 'personas' can help you better understand and implement solutions your agents and teams will actually use WHY COOKIE CUTTER TECH JUST DOESN’T CUT IT“Weofferthattool,ifonlyouragentswoulduseit!”Thesewordsareutteredby nearlyeveryleaderofabrokeragefirm.Eachday,agentsandteamseagerly presentthenext‘game-changing’tooltotheirbrokerageleadershipwiththe promiseofitmakingthemmoreproductive. Inaseaofshinyobjects,brokerageleadersarefeelingthepressure.On average,brokerstodayarepurchasingmorethan12.4company-widetech solutions.Forlargerbrokeragefirms,thenumberismuchhigher.Andthis fragmentedapproachtotechnologycomesatasignificantcost—anaverage $67peragent,permonthormore—atatimewhenbrokerageprofitmargins areatanall-timelow.Withsignificantinvestmentandaplethoraoftoolsbeing provided,wehavetoas

Join for free to read