TechMust-Haves forBrokers 5 The Best Tech Features for Increasing Agent Productivity and Recruiting & Retaining Top Talent T O PEffective lead generation is key to the success of any brokerage. Pairing the best lead generation tools with the best lead follow-up tools are what set you apart and creates massive ROI for your business. Lead generation in this industry is not new, so look for tech that has proven results, and a healthy mix of tools such as IDX squeeze pages, Google PPC & Facebook ads, automated social content, and a platform to manage it all in one place. #1 SuperiorLeadGen #2 RobustWebsite&IDXTools LeadGenMust-Haves Automation for engaging with and following up with leads. Tracking behavioral data on how your leads are interacting with your website. A platform that gives broke

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